01. About

At Cylite, we have a wealth of experience in unlocking new markets and developing new business.

Retail payment and alternative payment models are our core domain and we are experts in designing and executing going-to-market and business development strategies.

We work with banks, telcos, issuers, acquirers, PSPs, innovative payment schemes, fintech firms, and related service providers to help them respond successfully to market challenges, and to expand into new geographies and new target market segments.

Strategy and execution: we deliver business results rather than powerpoint.

We live and breath business development and customer focussed sales and you benefit from our network, expertise, and industry know-how.

02. Services

We help you expand your business.

Business Development Consulting

We review your current sales and marketing approach and work with you to find compelling answers to these most relevant questions. We do not pretend to know all the answers, but we know which questions to ask.

Value proposition review and advise

We help you turn your products and services into something of relevance to your customers so you can comfortably answer the “so what?” question.

Target Market and Competitive Analysis

We help you focus your sales and marketing activities on the customer segments and geographies most relevant to your offerings. At the same time we enable you to better understand your competitors’ strengths and weaknesses. This forms the basis of true sales effectiveness.

Going to Market Strategies

We work with you to apply the most effective and promising sales and business development strategies per customer segment and geography. Establishing and managing the right sales channels is key to achieving your business-case objectives.

Partner Selection

For customer segments or geographies where you choose go to market via external partners we help you frame the right selection criteria and decide on the right parties. On-going management of sales channels and partners requires careful attention and forms part of our Interim Management offerings.

Interim Management

With our deep industry experience we can help you achieve fast and tangible results whilst retaining full flexibility regarding your pay-roll. In a fast-changing industry this can help you unlock your potential whilst controlling your risk.

Outsourced Sales and business development

For an environment that demands fast and professional action and reaction to the adoption of innovation, we provide a spectrum of advice and support on new technology trends, customer expectation and significant industry developments. This helps you capture market share, increase your customer base and meet your business-plan expectations and objectives.

Value Chain Definition

The need for agility requires re-thinking of established value chains: buy vs. build vs. partner becomes an almost daily decision to be made. We help you find the right way forward.

Some facts

Regions Worked

Clients Served

Years Experience

Air-Miles flown

03. Competence

Retail Payment and E-Commerce constantly change their appearance:

  • New entrants challenge existing role-models and look for reach and revenue
  • Incumbent players fight to defend their traditional revenue streams and re-invent themselves.

We talk and act by experience and help you better and faster respond to market developments and to expand your sales and business development reach.

  • Retail Payment
  • Alternative/Disruptive Payment
  • E-Commerce
  • M-Commerce
  • Cards
  • Remittances
  • ATM
  • POS / MPOS
  • E-Wallets
  • M-Wallets

Our international footprint and work-experience enables us to hit the ground running and give your business a head start. We advise on regional and local rules and regulations, conduct of doing business, and customer expectation.

04. Industries

If you tick any of the following boxes we are there to help you! We talk your language, we understand your business. And can deliver fast results.

Issuers

Acquirers

Payment Service Providers

Card Schemes

Switches, ACHs

E-Commerce Market-Places and Platforms

Alternative Payment Schemes

ATM Deployers

Remittance Processors

Telecommunication and Mobile Network Operators

Wallet Operators

Transaction Processors

Software and Service Providers

Our Clients



This is an extract of client projects we successfully delivered in the past

  • Mobile Wallet Operator - Market Entry
  • Operational Risk Management Provider - Business Roll-Out
  • Straight Through Processing and Workflow Optimizer - Business Development and Strategy
  • Credit Card Processor - Geographic Expansion and Client Acquisition
  • Prepaid Issuer - Technical Set-Up and Market Roll-Out
  • Alternative Payment Scheme Operator - Going to Market Strategy and Client Acquisition
  • Multi-Lateral Transaction Switch - Market Entry and International Business Development
  • ATM Network - Start-Up and Operation

05.Contact

Contact Details

  • cylite GmbH
    Konrad-Adenauer-Strasse 22
    D-65510 Idstein
    Germany
  • Geschäftsführer: Stefan Schnitzler
    Amtsgericht Wiesbaden HRB 31863
  • Phone: +49.170.7920906
  • Email: info@cylite.com

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